About Us
Who We Are
The APEC Institute of Business is dedicated to supporting the development, continuity, and sustainable succession of family enterprises throughout the Asia-Pacific region. The Institute focuses on cultivating a new generation of leaders who possess international perspectives, cross cultural collaboration skills, and innovative thinking.
Through education, strategic dialogue, and international engagement, APEC helps family businesses expand their vision, strengthen leadership capabilities, and successfully navigate multinational opportunities. The Institute also contributes to building a prosperous and interconnected Asia-Pacific business ecosystem.
Our Philosophy
To uphold respect for heritage, embrace lifelong learning, foster collaboration across generations and cultures, and promote integrity and social responsibility in business.
Our Mission
To support families, educators, and future leaders in building a connected, responsible, and forward-looking Asia Pacific region through education, collaboration, and leadership development.
Our Vision
To empower family enterprises and inspire the next generation of leaders through world class education, cross border engagement, and values driven innovation.
MEET OUR TEAM
Our Founder
Founder Joanna with the Singapore President Tharman Shanmugaratnam
Founder Joanna with the Singapore Prime Minister Lawrence Wong
As Founder and President of the APEC Institute of Business, Joanna Jiao leads the organization with a unique combination of business insight and cultural understanding. Her leadership reflects a strong commitment to advancing family enterprise development, international cooperation, and educational excellence. Joanna Jiao also serves as Co-Chair of the Singapore APEC Family Enterprise Association and Co-Chair of APEC AI SPACE, and is an Overseas Council Member of the Shanghai Overseas Friendship Association. In addition, she serves as Executive Vice President of the European Chinese Women Association, Advisor to the Singapore Miao Hua Chinese Art Society, and is involved with the Singapore International Intangible Cultural Heritage Alliance. Her extensive experience and international perspective continue to shape the Institute’s mission and universal vision.
KEY ADVISORS
Michael J. Rosenthal
Co-Founder of the Singapore APEC Institute of Business and the Singapore APEC Family Enterprise Association, Co Chairman of APEC AI SPACE, President of AmChamUS, and Adjunct Professor at Arizona State University with extensive experience in international business development and cross border entrepreneurship.
William Yang
Adjunct Professor at the APEC Institute of Business and at the National University of Singapore, James Cook University, and Chongqing University, and Independent Director of Asia Pacific Holdings with extensive experience in academic leadership and corporate governance.
Harry Susilo
Founder of SEKAR Group and Founder and Co Chairman of the Boston University Harry Susilo Institute for Ethics in the Global Economy, and recognized member of Babson College’s Academy of Distinguished Entrepreneurs.Degree of Doctor.
Lien Siaou Sze
Former Councilor and Vice Chancellor of Nanyang Technological University Singapore and Former Senior Vice President for Asia Pacific at Hewlett Packard, internationally recognized among Fortune magazine’s Fifty Most Influential Women leaders.
Ei Sun Oh
Senior Advisor for International Affairs at the Asian Institute of Strategy and Leadership Malaysia, Senior Research Fellow at Nanyang Technological University Singapore, and Principal Adviser to Malaysia’s Centre for Pacific Studies.
KEY FACULTY
Pei Sai Fan
Adjunct Professor at NUS, NTU, and SMU, First Director of MAS Academy, Professional Qualifications Committee Member of CFTP Singapore, and experienced leader in financial education and professional certification development.
Kimmis Pun
Chairperson of the Wealth Planning Standard Board, Director of the Financial Planning Standard Board, Adjunct Professor at NUS and Arizona State University, and Former President of the Financial Planning Association of Singapore.
Helen Song
Internationally recognized image consultant specializing in personal branding and holistic image development, Official Trainer for Piaget Jewelry and Timepieces, and trusted image advisor to media personalities and leading entrepreneurs.
Liu Lingling
Professor of Economics at Tsinghua University School of Economics and Management, Former Assistant Research Fellow for the China Ministry of Finance, and specialist in public finance policy and information technology economics research.
Yang Siqun
Professor in the Department of Economics at Tsinghua University School of Economics and Management and Associate Researcher at the Institute of Finance and Trade of the Chinese Academy of Social Sciences.
Yan An
Adjunct Professor at the APEC Institute of Business, Former Head of Big Data at Microsoft China, and Former First Director of Alibaba Cloud Big Data Division leading major enterprise data innovation initiatives.
Global Network & Advisors
The APEC Institute of Business operates within a dynamic global network connecting entrepreneurs, advisors, institutions, and industry leaders across multiple continents. Through this network, families and leaders gain access to international knowledge, strategic partnerships, and emerging opportunities.
Our Global Presence Includes:
Asia: China, Japan, Korea, Indonesia, Thailand, Vietnam, Malaysia
Europe: Germany, France, Spain, United Kingdom, Italy, Denmark
North America: United States, Canada
Oceania: Australia, New Zealand
Middle East: United Arab Emirates

















